Being a new business in any sector is not easy but when you have a physical store and you are competing with other companies you have to ensure that you are not lagging behind the quality they are showcasing. Think about what you are doing in terms of your various printed materials. Are you getting them done professionally or are you trying to print them out on your own? While the latter is admirable you have to see sense and realize that you are only creating a bad impression about your business when you do so.
The truth is that even if you are thinking that there is no way that you need to get open for business signs printed by a pro you would be wrong. The truth is that you do have to take that step if you are serious about your business. When you are not getting these materials printed professionally you are taking a huge gamble. You are putting yourself in a position where you are printing out these low quality signs that look as though they were made by someone at home in ten minutes. That is not the type of aesthetic that you will be seeking.
Ensure that you are finding a company in your area as they are going to be able to help you in a tremendous way. You will find that when you have set up this project almost as though it is a partnership then you are going to be able to do a great job getting solid rates on your printed materials. The other company will be happy to charge you a lesser price when they know that you are going to come to them each time you need help. The best part is that you are going to get those high quality signs printed and they are going to look fantastic.